GITNB Social Content

The challenge? Boosting the following and engagement on Instagram and Facebook of environmental social enterprise, Green is the New Black. We spent time trying and testing new concepts on both platforms, and directed and produced shoots that delivered tangible results. After hitting on a winning formula, we created easy brand and visual guidelines for both platforms so all team members could create high-quality social content. The result? My social posts and strategy improved engagement and follower interaction with the GITNB audience.

And of course, none of this would be possible as an individual. I worked with a small team of a writers, community managers, and sales/business developers. The photos you see below are a combination of graphic design, photography, and some behind-the-scenes shots of my time working with GITNB.

For more, check out their Instagram, Facebook, and Website.