GITNB Infleuncer Campaigns

From concept ideation to post-production, this series of influencer-led videos enabled brands to showcase their products to a new conscious audience.
Longtime friend GITNB wanted to find the best way to make conscious lifestyle products more desirable than the mainstream plastic stuff. After researching what would resonate with our target audience, we helped weave multiple brands into light-hearted scripts inspired by our influencer’s personalities and created authentic narratives that would be relatable to the brand audiences as well as GITNB’s.


Production - Green is the New Black
Script - Harsha P, Sally Shoult, Paula Miquelis
Filming - Harsha P, Arthur Quaranta, César Dumay Houard
Assisting - Fiona Quah, Manon Sim, Stacy Chen
Models - Mae Tan, Caleigh Megless Schmitt, Fleur Copin, Charmaine Seah-Ong