Helpling Singapore

Helpling came to us with a simple request: Key Visual concept ideas for a celebrity campaign that simultaneously felt fresh and new, but also keeping their brand identity at the core. Something standout that could be used across multiple images - both new and archive, landing pages, and performance marketing ads - all on a tight deadline.

Cue us mood-boarding, ideating, creating, and hitting the drawing board hard - to come up with this versatile concept that’s easy to use across all digital campaigns - including seasonal festive refreshing!

Two women standing in front of a green background. The woman on the left is wearing a green polo shirt with black sleeves and the word 'Helpline' embroidered on it. The woman on the right is wearing a yellow-green sweater with her arms crossed and is smiling. Text on the image reads 'Helping,' 'The Super Helper Method,' and 'Co-designed with Irene Ang Actress, Host & CEO of FLY Entertainment.' There is also a signature next to the woman in the yellow sweater.
Two women standing side by side against a red background with gold decorative elements. One woman wears a green and black shirt with the logo 'Helpiu,' and the other wears a yellow top. Text on the image reads 'The Super Helper Method,' co-designed with Irene Ang, actress, host, and CEO of FLY Entertainment.
A young woman in a green shirt providing care to an elderly woman sitting on a sofa, both smiling in a well-lit room with shelves and decorative items.
A hotel staff member making a bed with pink sheets in a hotel room.
Two women smiling and looking at a tablet in a living room. One woman is young and wearing a green polo shirt, the other is older and wearing a beige vest. The image promotes the Super Helper Method, co-designed by Irene Ang, actress, host, and CEO of FLY Entertainment.
Two women standing in front of a green background with pink and red decorations, smiling at the camera. Text on the left side reads: 'The Super Helper™ Method, Co-designed with Irene Ang, Actress, Host & CEO of FLY Entertainment.' One woman is in a green uniform, and the other is in a yellow sweater. The image features a signature at the bottom right.
A smiling man in a green uniform holding a toolbox on a balcony with outdoor furniture, with overlay text highlighting professional training details including Germany-trained professionals, 200+ hours of expert training, and skills in air conditioning, handyman work, and landscaping.
A woman using a blue steam iron on a dark-colored laundry basket in a bright room with beige carpet and white curtains, smiling at the camera.
Two women smiling, one wearing a yellow sweater and the other in a green polo shirt, stand against a teal background with text about minimalism and category-based tidying.